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Rod Morgan, Head of Faculty, RPM-Academy

Embracing Diversity, Equity, and Inclusion in the Face of Backlash

Updated: Nov 29

Diversity, equity, and inclusion (DEI) "...became a top priority for U.S. companies after the 2020 protests following George Floyd’s murder. Since that year, Fortune 1000 companies committed to promoting racial diversity, pledging more than $340 billion to the cause, according to research by McKinsey Institute. But in the past couple of years, some of these same companies like Google, Meta, Lowe’s and Ford have scaled back their DEI initiatives, citing political pressure, high costs and economic uncertainty."

A diverse group of people standing in front of an image of the earth.

In recent years, Diversity, Equity, and Inclusion programs have become central to corporate strategies, reflecting a broader societal recognition of the need for fairness, representation, and belonging in all spaces. These initiatives aim to level the playing field, providing opportunities for all individuals to thrive, regardless of their race, gender, ethnicity, or background. Yet, the rise of an "anti-wokeness" movement has put these efforts under scrutiny, creating tension between differing visions of progress and fairness.


The Corporate Shift: A Step Backward?


Recently, Walmart, renowned for its "rollback" branding, announced another kind of rollback—this time targeting its DEI policies, joining a growing list of major corporations that have done the same after coming under attack by conservative activists. Sweeping changes include the closing of its DEI initiatives, including the closure of its Racial Equity Center and changes to its supplier diversity programs. Source: https://www.cbc.ca/news/business/diversity-equity-walmart-1.7394051


All the while, other companies are steering the course on the DEI commitment, even while adjusting and modifying programs to best align with their respective missions and strategies. This divide among corporations may be a reflection of a broader societal debate: Should DEI programs remain a cornerstone of organizational culture, or are they a "woke overreach" needing recalibration?


Why DEI Matters


In image of an office complex with a diverse group of people standing or walking in front of it.

Despite this retreat, the evidence supporting DEI remains robust and compelling. At their core, DEI programs are not about political correctness—they are about strengthening society. In terms of corporate incentive, resilience, and profits, studies from McKinsey & Company and MIT Sloan Management consistently show that companies with higher levels of diversity are more likely to outperform their peers financially... that diverse teams perform better, innovate more, and make decisions that are both ethical and effective.


Beyond the business case, fostering inclusion is about recognizing and valuing the dignity and potential contribution of every individual. Diversity brings new perspectives to the table. Equity ensures that opportunities are distributed fairly. Inclusion creates a culture where everyone feels empowered to contribute their best. Together, these principles allow organizations—and societies—to tap into the full potential of human creativity and collaboration.


A Personal Reflection


For many, including myself, these discussions strike a deeply personal chord. I recognize that, as a Caucasian male of European heritage, I have lived a life largely free of the challenges of exclusion and inequity. I’ve been afforded opportunities others might only dream of, often taking them for granted, but I do believe in striving for a society where such privileges are not limited to a select few.


The principle of "Unity in Diversity" inspires a vision of humanity as a tapestry woven from the threads of many experiences and perspectives. In this context, diversity is not a problem to be solved but a gift to be celebrated—a path toward understanding, truth, and collective growth.


"Tolerate" Can be an Ugly Word - Moving Beyond Tolerance


The word "TOLERATE" on a black background.

Often, discussions about diversity invoke the term "tolerance," but this term can feel insufficient. Tolerance implies a grudging acceptance rather than true inclusion. In a society genuinely committed to equity and fairness, there should be nothing to "tolerate." Instead, we should embrace, learn from, and celebrate the differences that make us human. In that sense, tolerance might be considered the baseline, but inclusion is the goal.


A Call to Action: Free Diversity and Inclusion Education


In light of these conversations, RPM-Academy is taking a step forward. We are offering our Diversity and Inclusion Certificate Program for FREE when you sign up for a free membership at RPM-Academy Online. This program covers essential topics such as:


  • The Key Values of Equality, Diversity, and Inclusion

  • Unconscious Bias

  • Recognizing Your Privilege

  • Gender Inclusion

  • LGBTQ+ Awareness and Inclusion

  • Types of Discrimination

  • Digital Accessibility

  • Confronting Discrimination

  • Becoming an Inclusive Leader

  • The Value of Diversity and Inclusion in the Workplace

After signing into your account, select "Join group" and enter the following group key and the Certificate in Diversity and Inclusion program will be added to your home page: DEI-2024


Education is the foundation of progress. By joining RPM-Academy and enrolling in this free program, you’re taking a meaningful step toward building a more inclusive future, starting with yourself.

Looking Forward


The rollback of DEI initiatives by major corporations is a reminder that progress is neither linear nor guaranteed. It’s a call to reaffirm our collective commitment to building inclusive spaces where all voices are valued. The path forward requires courage, open dialogue, and a willingness to challenge the status quo.


As we reflect on these challenges, the question becomes: What kind of society do we want to build—not just for ourselves, but for future generations? By investing in these principles—through education, action, and dialogue—we can build a world where diversity isn’t merely tolerated but embraced as the cornerstone of our shared humanity.

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